I am pretty sure everyone taking care of Organic SEO for their websites must be tracking their keywords hoping for a sneak peek into Google’s 1st Page.
I myself am one among them.
It is important to understand the dynamics of how Google has promoted your competitors’ websites to the 1st Page. This will help you to have a Birds’ eye view of your strategy in align with your competitors’.
Top 8 SEO hacks :
Title tags are one of the most important factors in SEO. It helps search engines understand “what you page is all about”. Title Tags are displayed in 3 Key areas
- Search Engine Result Pages
- Web Browser Tabs
- Social Media Pages ( when shared )
List down all the Title Tags of the 10 results and identify the keywords used in the Title Tags
In the above example, the top 4 results for the keyword
“ Digital Marketing Courses Online “ are shown.
The keywords primarily used :
- Digital Marketing
- Online Courses
As you can see, there are 2 different content types that google is preferring.
- Listicles type ( Featured Snippet and the 4th result ) – The title suggest that it provides you with a list of options to choose from.
- The regular Landing Page Title
This will provide you with the underlying area of how Google is targeting the Titles to select the pages in order to rank.
Though there is no evidence that content length has an impact over the rankings. By analysing over the past few years, long content is highly preferred by Google. This applies for information related keywords.
For decision-based keywords such as “Digital marketing courses online”.
Based on the analysis we could find :
The avg content length is about 500-1000 words for the ranking pages.
For websites aiming to eye on 1st page can check if they are having an avg of 500-1000 words. If they are a little less, maybe they can think about adding more content that adds value which helps them reach the benchmark quoted.
This is another important factor in analysing the frequency of keywords used in the Page.
Keyword density is a very thin line, breaching that, will cause a huge penalty in getting de-indexed.
It is always advisable to keep your keyword density for primary keywords below 4%.
Analysing the top keyword density words used in the top 10 pages helps you discover newer areas of adding content for missing keywords and can help you improve a significant move in search engine.
As an SEO person, you must be aware that Header tags ( h1, h2, h3, h4, h5, h6 ) have got its own weightage as google considers the words used in H1 as one of the top priority.
- Identity the header tags used
- No.of headings
- Is the heading relevant to the context?
Now find out if you have got the content under appropriate headings. Check if your primary keywords are used in H1 tags.
Also note, stuffing a keyword as H1 will create no purpose.
For Eg: Digital Marketing Courses Online as H1 tag will look dumb.
“The Best Digital Marketing Course Online you would need NOW” will have far better user engagement and also help you be away from Google Penalties.
Text to HTML Ratio
The ideal Text to HTML ratio is anywhere between 40 – 50%.
Identify the Text to Html ratio and compare if your website is reaching the benchmark. If not, take action.
Image Alt Tags
Google can read the text but not Images.
It can only see pixels in images. Hence, it is required to describe the image so that Google can understand the context and help to bind the image in its repository.ALT TEXT – It can either be done manually through HTML or if you are using CMS, you have options to write the alt text.Providing keyword-based alt text can have a slight difference.
You can spy on your competitors’ alt text as well and figure out who’s got it better.
Google loves internal links.
That’s because users’ love them too. Have you ever been inside a highly engaging website for a particular piece of information and you end up discovering their other blogs?
If Yes, then the marketing team has done a great job.Internal Links are links that travel within the website. This helps the users especially while reading a particular page which covers a lot of important information. The information will have a lot of branches which is impossible to cover in one blog.In that case, you provide an interlink to another page that will have the “branches” covered. ( You will have to write a few blogs that have the extended information “branches “in order to link them.)
This helps the users to interact with the website.The higher the time spent on your website, the larger the possibility that the users love your website.
Back link :
This is the real game. Backlinks are like heavyweight championships.
High authoritative backlinks with relevancy are the key.
This cannot be done manually. With the help of tools like Ahrefs, Semrush, Moz, Ubersuggest etc, it is possible to compare and analyze the competitor domains to find out where you exactly stand in the game.
- Domain Authority of the backlinks
- Do-follow Domains
- Anchor Texts
- Frequency of the backlinks being indexed
Tip: Look for the top 5 anchor texts used. Anchor text-based backlinks are highly recommended by Google.